Audemars Piguet has recently unveiled The Watch Keepers, a certification program for pre-owned watches. This initiative is currently accessible online across Europe, including Switzerland, and aims to bring transparency and trust to the second-hand watch market.
What is Audemars Piguet's The Watch Keepers Program?
The Watch Keepers is an online platform introduced by Audemars Piguet for certifying used watches. It is available exclusively in Europe and Switzerland for now. The program caters to both seasoned collectors and newcomers, addressing the high demand for certain models typically out of reach for first-time buyers. Audemars Piguet experts, represented by digital avatars, assist users throughout the browsing and selling processes.
How Does Selling Work in The Watch Keepers Program?
Sellers begin by registering and verifying the watch's serial number and ownership. Eligible watches must have been sold at least two years prior. Watches meeting the criteria are insured and transported to Audemars Piguet service centers for authentication and condition assessment. This process ensures transparency and builds trust.
How Are Watches Assessed and Sold?
After authentication, Audemars Piguet creates high-resolution photos and detailed descriptions, using a proprietary 5-point system to evaluate the case, dial, and bracelet condition. Sellers review this information and can choose between a fixed price or auction format, maintaining control over the listing's publication date. The watches remain in the seller's ownership and stored securely at Audemars Piguet facilities until sold.
What is the Buying Process for The Watch Keepers?
Buyers undergo a similar registration process to access the platform for watch purchases. Upon completing a transaction, the watch is delivered with The Watch Keepers travel case, an authenticity certificate, and a 2-year warranty.
Where is The Watch Keepers Program Managed?
The entire operation is managed from Audemars Piguet's headquarters in Le Brassus, with close coordination with regional service centers.
Frequently Asked Questions
What is Audemars Piguet's The Watch Keepers Program?
Audemars Piguet's The Watch Keepers is a certification program for pre-owned watches, accessible online in Europe and Switzerland.
How does the selling process work in The Watch Keepers?
Sellers register, verify ownership, and send eligible watches to Audemars Piguet for authentication and condition assessment.
What do buyers receive with their purchase from The Watch Keepers?
Buyers receive the watch with a travel case, an authenticity certificate, and a 2-year warranty.
