LVMH has appointed François-Henri Bennahmias, former CEO of Audemars Piguet, as a consultant for Hublot. Known for his strategic vision, Bennahmias is expected to guide Hublot's future direction.
François-Henri Bennahmias Joins Hublot as Consultant
LVMH has invited François-Henri Bennahmias, the former CEO of Audemars Piguet, to serve as a consultant for the Hublot brand. According to an internal memo referenced by the Parisian publication Glitz, Bennahmias will offer his strategic vision to aid Hublot's development.
Jean Arnault's Strategic Moves at LVMH
This appointment is a significant achievement for Jean Arnault, who took the helm of LVMH's watch division last year. Insiders suggest that Arnault, the youngest son of LVMH head Bernard Arnault, plans to leverage expertise from brands producing exclusive watches in small series to guide the future of Hublot and Zenith.
Glitz reports that Hublot might discontinue collaborations with Jeff Koons and Samuel Ross. For Zenith, the focus may shift to strengthening its position in the ultra-luxury segment, potentially leading to reduced production volumes.
After leaving Audemars Piguet, Bennahmias spent nearly three years exploring new ventures. This led to his appointment as an independent non-executive director at Moncler in April 2025. This role aligns him with LVMH and the Arnault family, who acquired a minority stake in Moncler's major shareholder Double R in September 2024.
The Honourable Merchants Group and Future Plans
In September 2025, Bennahmias introduced The Honourable Merchants Group, a Swiss investment and business development platform aimed at supporting luxury and craftsmanship sectors. By July 2026, he announced plans to establish his own watch brand, N3W5, securing 37.5 million in funding. The first models are set to debut at Dubai Watch Week in 2027.
Hublot's Ambitions and Market Position
Under the leadership of Julien Tornare, Hublot aims to re-enter the top ten Swiss watch brands. Morgan Stanley estimated Hublot's 2025 sales at CHF 460 million, placing it 16th, a 7% decrease from the previous year. Bennahmias, with his extensive luxury industry experience, could elevate Hublot's market position. During his tenure at Audemars Piguet, annual sales surpassed $2 billion.
Frequently Asked Questions
What role will François-Henri Bennahmias play at Hublot?
François-Henri Bennahmias, former CEO of Audemars Piguet, joins Hublot as a consultant, providing strategic vision to guide the brand's future.
What changes might occur at Hublot and Zenith?
LVMH may discontinue Hublot's collaborations with Jeff Koons and Samuel Ross, while Zenith could focus on the ultra-luxury market, reducing production.
What is the revenue goal for Hublot under Julien Tornare?
Hublot aims to climb into the top ten Swiss watch brands. In 2025, sales were estimated at CHF 460 million, a 7% decrease from the previous year.