Hublot Big Bang Summer 2026 Collection

Swiss watchmaking has historically been conservative: most brands offered similar designs and used common suppliers for their watches.

In certain eras, the only way to identify a watch manufacturer was the presence of its logo on the dial at the 12 o'clock position. The modern situation has changed: many forms and silhouettes are now unequivocally associated with specific watch manufactures. Nevertheless, it can be argued that Hublot possesses a unique quality - from its inception, each of their watch products is instantly recognizable even from a distance.

Hublot's expertise in working with materials has long allowed the brand to create models that other brands dared not attempt or simply could not replicate. The new Big Bang Summer 2026 collection, executed in ceramic shades that only Hublot can create, is an excellent example of this unique trait.

Hublot Big Bang Summer Multi-Coloured Ceramic 42mm and 44mm

Creating ceramic watches in one color is a challenging task. However, Hublot's craftsmanship allows them to combine not two, but three colors of ceramic in one model... or rather, in a pair of watches. The new Big Bang Summer Multi-Coloured Ceramic models combine the popular sky blue color with pink and mint green, creating watches that could be mistaken for a product from Willy Wonka's factory rather than traditional Swiss manufacturing.

The 42mm version is housed in the Big Bang Unico case and is equipped with an automatic chronograph with a flyback function and a power reserve of 72 hours - the in-house HUB1280 caliber. The 44mm model, although not a chronograph, is not without complications: it features an automatic tourbillon with a micro-rotor and a 72-hour power reserve - the HUB6035 caliber. Both models are released in limited editions: 42mm - 200 pieces, 44mm - only 10.

Hublot Big Bang Ceramic 33mm in Peach, Mint, and Blue Colors

The 33mm Big Bang model is traditionally positioned in Hublot's marketing as a women's watch. However, given that many men today willingly wear the 34mm Royal Oak, the new Big Bang Ceramic 33mm versions may be more versatile than commonly thought. The collection includes three variants, but the new color is specifically peach - a pastel shade adding softness and creaminess, as if Hublot's orange ceramic is mixed with milk.

In addition to peach, the collection includes mint green and petrol blue colors, which have previously been part of Hublot's offerings but are applied here for the first time without diamonds. Despite their compact size, all three models have water resistance up to 100 meters, an automatic movement with a 40-hour power reserve, and a "One-Click" interchangeable strap system that allows easy changes to the watch's appearance.

For those who prefer more restrained pastel shades, Hublot has introduced the Big Bang Titanium Peach Ceramic 42mm model. The case is similar in dimensions to the Ceramic 42mm version: 42mm diameter, 14.5mm thickness. Water resistance remains at 100 meters, and it is powered by the HUB1280 movement with a flyback chronograph function. Interestingly, unlike the fully ceramic models, this one uses a two-tone execution - a titanium case with a peach ceramic bezel, expanding the color possibilities of the collection.

Could these models seem too bright or provocative? Perhaps. Yet, they look harmonious and striking. Most brands do not possess the courage and innovative approach to release such models. For Hublot, this is part of their DNA - a brand that introduced the trend of luxury watches on a rubber strap, pioneered the use of colored ceramics and sapphires in a wide range of shades, and is often underestimated in the watch enthusiast niche.

For those skeptical about such bright collections, it's worth simply relaxing and enjoying the summer vibe they bring.

While the market for bright and multi-colored ceramic watches is not as broad as for classic diver models, these watches meet the needs of a specific segment of luxury watch buyers - those who appreciate unique and joyful creations that cannot be found from other manufacturers. With a price of 15,500 dollars for the 33mm versions, and competitive pricing for the 42mm chronographs and 44mm tourbillons, the collection remains attractive in the high luxury segment.

What's right is not always popular, and what's popular is not always right. Despite the inevitable noise around this collection, Hublot deserves respect for its boldness and originality.