A cheerful novelty that has brought back the logo-era dial to the Rolex catalog.
During the Watches & Wonders exhibition, Rolex introduced a series of Oyster models with the 'Jubilee Dial'. The highlight of these watches is a dial that literally screams that it's a Rolex. We'll explain how this idea came about, considering Rolex is known as a fairly conservative brand.
Though we are used to associating the word 'Jubilee' with a bracelet that appeared in 1945 alongside the Datejust models, the dial with such a name is a different matter. The Jubilee Dial models attract attention with a pattern where the letters R-O-L-E-X repeat in blocks across the dial. Such models appeared periodically in the Rolex catalog until 2019 and were most popular in the 1980s - the era of ostentatious luxury and logomania.
The most famous example of such a design is the Rolex Datejust model, released in 1985 to mark the 40th anniversary of the collection. Two years later, the Jubilee dial appeared on the Rolex Cellini 5112 model with a yellow gold case. Another two years later, Rolex released the Rolex Day-Date 18349 with diamonds instead of hour markers on the dial. The dial colors could vary from classic white and restrained silver to practical black and champagne shade.
In past models, the pattern forming the word 'Rolex' was an engraving that could be almost invisible or literally screaming depending on the lighting. Here, the creative monogram on the dial is a lacquer coating using 10 different colors, each applied separately. A similar visual effect is produced by the Celebration models (2023-2025) with colorful 'bubbles' on the dial.
All this multicolor does not interfere with readability. The hands and applied hour markers on the dial are made of white gold and filled with Rolex's proprietary Chromalight luminescent material.
Otherwise, it's a typical Rolex Oyster. The case, made of 904L steel (Oystersteel), is available in three sizes: 31, 36, and 41 mm. Inside is the caliber 3230, introduced in 2020 and debuted in the Submariner 124060 and Oyster Perpetual 41 and 36 models. The 4 Hz movement is equipped with a Chronergy escapement, Parachrom hairspring, and Paraflex shock absorbers. It has a practical power reserve of 70 hours and a certified chronometer status with an accuracy of -2/+2 seconds per day.
The watch is offered on a classic three-link Oyster bracelet. The bracelet clasp includes an Easylink extension system, allowing quick adjustment of its length for everyday wear.
The estimated cost of the model is €6,100 (31 mm case model), €6,500 (36 mm case model), and €6,850 (41 mm case model).