The current president of TAG Heuer for the American market will take on her new role on May 1.
Beatrice Goasglas has been appointed as the new CEO of TAG Heuer. According to a company statement, Goasglas will lead the brand starting May 1.
Beatrice Goasglas is an experienced manager in the luxury goods industry. She previously held leadership positions at brands such as Sephora, L'Oreal, and SCMP. She joined TAG Heuer in 2018 as a specialist in digital and customer experience, working in Geneva. She later headed the company's operations in the Asia-Pacific region from Singapore. Since 2023, she has been leading TAG Heuer's division in North and South America from Miami.
"Beatrice has made an outstanding career at TAG Heuer, and I am delighted that she will lead this iconic watch house. Her deep knowledge of the brand combined with her leadership qualities and unparalleled dedication will enable TAG Heuer to reach new heights," said Stefano Bianci, Managing Director of the LVMH Group and CEO of LVMH Watches & Jewelry, in the statement announcing the appointment.