Updates to information released in February.
The official website for the upcoming Watches and Wonders salon, scheduled for April 14-20 in Geneva, has published the final schedule of events. The exhibition will be open to the general public from April 18-20. A brief version of the program and ticket prices can be found here.
Interested individuals can already register for the presentations of new products (the system uses the same data as for ticket purchases). A total of 38 out of 65 announced brands offer this opportunity. Animated demonstrations and shows are awaiting visitors at individual stands.
You can also immerse yourself in the world of watchmaking in guided tours for groups of 10-15 people. The 90-minute tours are conducted in English and French.
The Innovation Hub, LAB, will feature 13 projects showcasing the latest technological solutions for the watch industry. Here you can see and discuss a new format of post-sales service, an interactive 3D platform-configurator for luxury watches, 3D printing of watch components in carbon, AI platforms with voice control, smart showcases, smart watch straps, and much more.
COSC will present a new certification at the exhibition, which includes simulation of real wearing conditions, tests for resistance to magnetic fields, and power reserve control.
As part of the Auditorium platform, exhibition guests will enjoy conferences featuring leading watch industry journalists, representatives of watch companies, and other important players in the watch industry. Topics to be discussed include watch industry trends, unusual time indication methods, the identity of independent watchmakers expressed through design, and the stories of brands that built their reputation around a single complication (Theme: "Extreme complications").
The "Wake Up!" exhibition will tell the story and methods of using the alarm clock from the Middle Ages to the present day.
At the Wake Up! Café program, you can attend culinary master classes by Danny Kezar or simply enjoy gastronomic breaks with pastry masterpieces by a French chef throughout the week.
For children under 16, the exhibition organizers have planned interactive games that stimulate children's curiosity and thirst for discoveries. For instance, in one workshop, children and parents can assemble a clock from wooden parts, in another, they will see how a clock works without a battery, and in a third, they can have a live chat with a watchmaker and discover the secrets of engraving and enamel on watches.