You might not own a watch from this brand, but if you did, these are the Jacob & Co models you would wear.
Extravagant watches adorned with precious stones are usually not considered a men's accessory. Nevertheless, Jacob & Co breaks this stereotype. The manufacturer creates bold and uncompromising watches that are cherished by enthusiasts and celebrities worldwide.
These niche watches spark lively interest and discussions!
Madonna, Pharrell Williams, 50 Cent, Rihanna, Elton John, Mariah Carey, Drake, and Jay-Z - they all wear these watches.
Despite a relatively young audience, Jacob & Co watches are not that new. The New York watch company has been releasing unconventional models since 2002, when Jacob Arabo introduced the Five Time Zone watch.
This model could simultaneously display the time in five time zones: Paris, New Zealand, Tokyo, Los Angeles, and local time.
The story began when the Arabo family moved to the USA in the 1980s in search of a better life. Their specialty became jewelry work.
Later, the large gemstones and bright color palette used by Arabo quickly gained popularity in the watch world. This is how the Jacob & Co brand was founded, along with the Quenttin watch, which quickly brought success.
Equipped with a tourbillon, they promised the world's longest power reserve.
Then came the Astronomia collection - the brand's most successful launch to date. In 2010, it brought the brand worldwide fame and many lucrative partnerships.
Over time, Jacob and Co released the special Godfather edition thanks to collaboration with Paramount Pictures, and the Bugatti Twin Turbo watch in partnership with the famous car manufacturer. The Scarface and Fast and Furious models also became popular.
These projects were made possible through partnerships with Universal Studios and Warner Bros.
The Appeal of Jacob and Co Watches
Jacob & Co creates some of the most coveted watches in the world. Many models sell for millions of dollars. Yes, Jacob & Co is among the most expensive watch brands.
These are not watches for a quiet night at home. They are watches for yacht owners and those who appreciate exclusivity. Nevertheless, even those who cannot afford such a purchase find them interesting - and it's easy to see why.
These extravagant, meticulously crafted watches boast complex mechanisms and create visual, auditory, and tactile impressions on the wrist. This is what makes them some of the most expensive watches in the world.
Some of the brand's most unusual innovations include carousel mechanisms and poetic depictions of rotating celestial bodies.
Other examples include dials with hand-painted imperial dragons, tonneau-style watches resembling sports cars, and watches with a roulette feature.
While Jacob and Co watches are an acquired taste, their impeccable complexity and daring boldness cannot be denied. The company embodies luxury and wealth.
Some of the world's most renowned fashion gurus adorn their wrists with these masterpieces. They embody horological abundance and fearlessness in both mechanics and aesthetics.
Let's consider some popular Jacob & Co watch models.
Jacob and Co Roulette Watches
Recently, I talked about the Jacob and Co Roulette watches. Both models target a niche audience - gambling enthusiasts.
These watches are true collector's items, reflecting the golden age of the Monte Carlo and Las Vegas gambling industries.
The Astronomia Casino and Casino Roulette models mimic a real pocket casino machine. They feature a spinning wheel and a white ceramic ball.

The Astronomia Roulette watch has an 18k rose gold case. Inside is a rotating carousel roulette mechanism with 37 pockets and a green '0'.
The model is equipped with a double-axis tourbillon and celestial elements, such as a 1-carat moon-shaped diamond and a rotating lacquered Earth.
The Jacob & Co Casino Roulette is a more restrained version. The case is made of the same rose gold, and the dial is black onyx with a roulette wheel design.
Pressing a special button causes the wheel to spin rapidly, and the white ceramic ball rolls across the dial. Eventually, the ball falls into one of the pockets, indicating whether the owner has won the bet.
Jacob and Co Bugatti Watches
Since the partnership with Bugatti began, several models have emerged, each aiming to convey the beauty and feel of the Bugatti 16-cylinder engine.
The Bugatti Chiron Tourbillon echoes the smooth lines of the Chiron car, replicating the engine with sapphire glass on top. Like the engine itself, the watch comes to life with push pistons.
The Bugatti Chiron Tourbillon Baguette features a more extravagant design. The sapphire glass case set with precious stones reflects the car's muscular body and the signature horseshoe-shaped grille.
Other Bugatti models from Jacob and Co include the Black Titanium - a dual tourbillon with three axes, equipped with a decimal repeater and a column-wheel chronograph.

Aside from its lightness, the Black Titanium stands out for its restraint. In honor of Bugatti's 110th anniversary, the case features blue and red elements symbolizing the French flag.
A special detail is the power reserve indicator with the inscription 'Fuel'.
Jacob and Co Billionaire Watches
If you are familiar with Jacob & Co, you have undoubtedly heard of the Billionaire series. The first model emerged from Jacob Arabo's passion for gemstones and jewelry art.
The Billionaire Ashoka watch - a skeleton with a tourbillon - was a breakthrough for the brand in terms of design, price, and complexity. The name is linked to the Ashoka diamond cut invented by William Goldberg.

The Billionaire II model is adorned with 487 emerald-cut diamonds, showcasing exceptional clarity and whiteness. Despite the bright appearance, the mechanism inside is very thin and discreet.
These watches demonstrate some of the most complex technologies used in Jacob & Co production.
The Billionaire III is even more impressive: 656 emerald stones adorn the skeletonized mechanism, supported by the thinnest white gold bridges, which are additionally encrusted with baguettes.
Jacob and Co Godfather Watches
Another interesting fact: the brand obtained the rights to use images, plot, and music from one of the most iconic films - 'The Godfather'.
How many manufacturers can boast such an achievement?
These exquisite watches with a musical mechanism are among the brand's most collectible. The 49 mm case symbolically and musically refers to the film.

The design of the Godfather watches features 'puppet' strings from the film's poster, a violin, and a piano-shaped handle.
The watches tell a poignant story related to Jacob Arabo's first viewing of the film after arriving in America. On request, the music box plays Nino Rota's soundtrack, bringing the watch to life.
The mechanism is the star of the model, as with many Jacob & Co watches. It is a triple-axis flying tourbillon - a rare and complex complication. Thanks to two sets of blades and combs, it spins to the famous melody.
It is hard to imagine another brand with such a unique horological creation.
Frequently Asked Questions about Jacob & Co
Why is Jacob & Co so popular?
Jacob and Co is a New York-based watch manufacturer known for its high complications, making it unique. The watches attract attention with their captivating designs, often featuring rich decorations and striking mechanisms.
Furthermore, Jacob & Co watches maintain their value well on the secondary market, making them attractive investments.
Does Jacob & Co make quality watches?
Jacob & Co produces high-quality watches, earning respect for their use of premium materials and impeccable craftsmanship.
Is Jacob & Co a luxury brand?
Jacob & Co watches are the pinnacle of luxury. They are cherished for their complex, expertly crafted mechanisms made from the finest materials and bold futuristic design.
Conclusion
For many, the dream of owning a Jacob & Co watch remains unattainable due to the high price. Others do not take them seriously, considering them too extravagant and flashy.
However, if you have the opportunity to see them in person - be sure to try them on. Jacob and Co watches are unlike anything else on the market.
They hold a special place in the world of luxury watches - for fans of bright, luxurious, and technically sophisticated pieces.
For me, Jacob & Co is a style that unites watchmaking and jewelry art. They are somewhat theatrical and stand out from modern classic models.
If you are fortunate enough to own such watches, share them with us. Tell us in the comments what you like about your model!