Two new releases from LVMH Watch Week that succinctly represent the design philosophy of Gerald Genta.
At the Milan exhibition LVMH Watch Week 2026, Gerald Genta introduced an exciting new release. These watches are sure to delight those who fondly remember last year’s brand release - a minimalist minute repeater in a yellow gold case.
The new model retains the smooth geometry of last year’s design, but now the watches display only the time. With a diameter of 38 mm, the case is 8.15 mm thick. The case features a cushion shape that combines the precision of a square with the softness of a circle. This form is deceptively simple. Double fluted stripes on the sides of the case create visual tension, and the design is completed with Gerald Genta’s signature integrated lugs.
The watches are available in two versions. The Geneva Time Only Marrone model features a 4N rose gold case and a brown dial with rose gold hands. The Geneva Time Only Grafite model offers a slightly cooler version of the same design. In this version, the white gold case complements the silvery-gray dial with rose gold hands.
The dial, consisting of two segments, is made of grained brass. The outer minute scale echoes the soft contour of the cushion-shaped case, while the inner scale is circular, creating an interesting visual effect from different viewing angles. The functional beauty of the model is emphasized by rounded hands with thin tips.
The watches are powered by the GG-005P caliber, based on the Zenith Elite 670 movement and refined by La Fabrique du Temps for the Gerald Genta brand. This automatic movement is assembled from 158 components, operates at a frequency of 28,800 vph, and provides a 50-hour power reserve.
The watches are offered on handcrafted straps made of calf leather, color-matched to the dial. The estimated cost of the models (excluding taxes) is CHF 25,000.