Watches and robots have a closer connection than you might think. Automatons from the early 18th-19th centuries were created to mimic human or animal movements and were powered by clockwork mechanisms, unlike those found in complex wall or table clocks.
It might seem like an unusual way to introduce the Robot watch brand, but hear me out.
Robots are also automatons, and like Robot Watch, the name has Czech origins. The term was coined in a play over 100 years ago by a Czech playwright, using the Czech word for forced labor, robota. Surely Elon Musk doesn't know this, but what does it have to do with this small brand?
Robot Watch
Originally starting as Bohematic, entrepreneur Josef Zajíček changed the name to avoid potential conflict with Montblanc's Bohème collection. Zajíček and his team of horologists offer fresh ideas, adhering to a modern perspective, free from the vintage-retro hash that so often adorns our wrists. With the enticing option of customization, this brand is worth a closer look.

Czech playwright Karel Čapek, who coined the term “robot,” envisioned a future where robots allow us to use our time efficiently and enjoyably. This vision holds a special place in Josef Zajíček's heart, along with a deep passion for mechanics and craftsmanship. Let's take a closer look at some of the brand's watches and, importantly, how personal they can be.

Minor
The Minor chronograph is a good example of the modern vibe that permeates the Robot wristwatch lineup. These sporty watches with three registers (including a running seconds hand) are powered by a La Joux-Perret movement in a robust 44mm case. But on a 22mm perforated leather strap, they will certainly surprise you with their weight from grade 5 titanium, which is noticeably lighter than steel. The innovative monochrome perforated gray mesh dial allows a glimpse into the mechanical heart, and I am a big fan of its asymmetrical design. There's always something refreshing about a brand that chooses its own design path, and large sporty watches are enjoying a deserved comeback these days.

As you can see from the dark edition, the Minor line offers many go-tough variations, and the motorcycle counterweight hints at motorsport inspiration. For many, date windows are an important element, and while I enjoy the calm of a dateless dial, I support the functional aesthetics of the Minor model and its ultra-quirky date window, placed almost at the “11 o’clock” position. On a black background, it unapologetically stands out and adds another detail that gives the brand its unique identity. The gray version of the Minor (top image) is available at the Robot Watch store for 5,950 euros.

Aplos
The Aplos model is another unapologetically modern piece from Czech designers. The watch is equipped with a G100 movement from La Joux-Perret with an impressive 68-hour power reserve and features a well-thought-out 39.4mm case. The slim LJP caliber gives Aplos a comfortable thickness of 10.3mm, matching its more elegant style. At a base price of 2,780 euros, the minimalist modernity of Aplos with a textured dial is a good alternative to Nomos' Bauhaus. However, these watches have their own style, and in the graphic drama of the dial, where incredibly long indices seem to reach for the center, there is a strong dynamism. But even in 10 standard versions, the possibilities don't end. Why not make them personal?

This is where the convenient and quite enticing customization option comes in. With Aplos and most other models, you can dive into the Robot watch configurator. The image above is the result of my work on Aplos. What do you think? Believe me, I could spend another half hour playing watch designer. The minimalist dark navy Aplos is the fruit of my creativity, and the selection here is vast. In the configurator, you can choose everything - from the dial color to straps, date background color, and all the hands. I also chose a bold black crown to match the black date disc.

Robot: Modern Czech Watches
I will conclude this journey through Czech design with the unique Aerodynamic dial design, another car-themed watch. With a diameter of 39.5mm, designed by the Olgoj Chorchoj studio, these watches are dedicated to legendary Czech aerodynamic cars. Among them is the pre-World War II rear-engine Tatra T77 and the slightly earlier Wikov 35 “Kapka,” whose front vent design is used on these watch dials. Priced at 7,280 euros, this sandblasted futurism competes with some big brands, but it is very charming and refreshingly modern. Aerodynamic is also equipped with a La Joux-Perret movement, this time with an impressive eight-day power reserve. I like its quirky coolness and almost chocolatey flavor of the copper minute track and registers on the Streamline Beige dial. But the configurator is sure to offer even more tempting options, so you know where to find me.
What do you think about the ability to customize all six models of the brand? Do you feel the need for a more modern watch design? Let me know in our Telegram channel.