This article presents a detailed expert review of the Watch Ho & Co. x Selten Jui 聚 Bauhinia - a limited edition model combining collecting traditions and unique design with Hong Kong symbolism.
We will examine the key features, design, technical specifications, and market positioning of this model.
The History and Philosophy of Collecting with Watch Ho & Co.
My first encounter with Jackie Ho took place in 2024 during his visit to Korea. Over a cup of coffee, he pulled out several watches from his bag - from an important vintage Audemars Piguet to a modern F.P. Journe. Such a selection could have easily turned the conversation into a display of status, but for Jackie, it was more about how collecting influences people's behavior.
This idea is at the heart of the Watch Ho & Co. community he founded in Hong Kong, driven by positive energy and openness. The motto "Good Vibes Only" is not just a slogan here but a real filter for interaction within the community.
At the time, Watch Ho & Co. was not yet widely known in the global watch community. This changed with the first Jui collaboration with Selten. The original Jui model wasn't just sold - it evoked an emotional response rarely achieved in the enthusiast watch segment. Now introduced is the new version - Jui Bauhinia, distinguished mainly by its mother-of-pearl dial, inspired by the Bauhinia flower, a symbol of Hong Kong.
The Success Formula of Jui: Simplicity and Functionality
The Jui line is based on the idea of a restrained, comfortable case that allows the dial to "speak" for itself. The dimensions of the model meet the contemporary preferences of collectors in 2026:
- Case diameter - 39 mm
- Thickness - 9.95 mm
- Lug-to-lug length - 45.5 mm
- Lug width - 20 mm
Water resistance is 5 ATM, and the sapphire crystal with internal anti-reflective coating has a domed shape. Inside is the Miyota 9039 movement - an automatic without a date, reliable, thin, and practical. For those familiar with the original Jui version, Bauhinia will be immediately recognizable, retaining the case architecture but shifting the emotional focus from black Tahitian mother-of-pearl to white, tinted in pink or purple shades.
The Meaning of "Bauhinia": Not Just a Color, but a Symbol of Unity
The Bauhinia flower is not just an aesthetic element. It is an emblem on the Hong Kong flag, a symbol of unity and resilience, a flower capable of thriving in dense urban environments. For Watch Ho & Co., it is a metaphor for the bond between people who come together through watches and stay for friendship.
The name Jui (聚) translates to "gather, meet," emphasizing the idea of community. In the Bauhinia version, the watch is positioned as a "unisex pair" - a concept for a couple with two dial options that complement rather than replicate each other. This can be taken literally (buying two pieces) or as a design strategy - to create a watch free from gender constraints, where individuality is expressed through the dial.
Wrist Wearing: Comfort and Finish Exceed Expectations
The size of the watch is perfect for a wrist diameter of 16.8 cm (6.6 inches). The thin case easily hides under a shirt cuff, and the lug-to-lug length of 45.5 mm ensures a balance between visibility and comfort - the watch doesn't "wear" you but sits comfortably.
Particularly impressive is the quality of the case finish at a price of 1250 USD. Here you will find a thoughtful combination of satin and mirror-polished surfaces with clear transitions. The rounded lugs catch the light, and the case profile creates a sense of depth rather than a flat cylindrical shape. The onion-shaped crown gives the watch a slight vintage accent, which harmoniously balances the modern geometric pattern of the dial.
The Dial - The Star of the Model
The dial is based on natural white mother-of-pearl, tinted in pink or purple shades that change depending on the viewing angle and lighting. The colors range from soft pastel to rich, and in some conditions, the dial appears milky-opalescent, as if the color retains the depth of the mother-of-pearl rather than simply replacing it.
A "Mountain Peaks" pattern, borrowed from ancient Chinese armor, is applied on top. In the Jui concept, it symbolizes the community: each element is a separate collector, and the concentric rings are local groups, clubs, and interests unified into a broader "watch family" (Watchfam).
This pattern is executed using digital CNC engraving and acts as a light effect, enhancing the shimmer of the mother-of-pearl as the wrist moves. Notably, hidden emerald and azure shades appear in the right lighting, adding depth to the color palette.
The hands are skeletonized sword shapes, thermally treated to blue and purple hues. Achieving a true purple color through thermal treatment in this price segment is a challenge, highlighting a serious attention to detail.
A small signature element is the "二" character at the "2 o'clock" mark, symbolizing the second chapter of the model rather than a loud anniversary marker.
Movement and Case Back: Honesty and Meaning
The back features a transparent sapphire case through which the Miyota 9039 movement with a custom rotor is visible. This choice ensures the thinness of the case and ease of maintenance.
Engraved on the sapphire glass is the phrase "聚人聚時聚故事" - "A place where people, time, and stories meet." In the Bauhinia version, the inscription is in shades of blue and purple, adding additional meaning and emphasizing the idea of community.
Strap and Model Versatility
The watch comes on an FKM canvas strap from HasNoBounds, hand-stitched and color-matched to the dial, with a matte steel clasp. This material emphasizes the everyday character of the model.
An optional steel bracelet with micro-adjustment is available, which visually highlights the dial more, while the strap maintains a more restrained look. The choice depends on whether you want to emphasize the watch as a striking accessory or prefer a comfortable daily option.
As for the unisex positioning, it works in practice. Despite the pink-purple palette, the watch doesn't look too delicate or stylized. The case is strict, the hands are expressive, and the pattern structures the image. These are not "men's watches in pink" nor "women's watches enlarged in size," but simply watches with color - a fresh approach in 2026.
Final Conclusions on the Jui Bauhinia Model
Priced at 1250 USD, Jui Bauhinia competes in a saturated market segment but offers a unique advantage - a lively, dynamic dial and thoughtfully finished case. The limited edition of 200 pieces (with "One of 200" engraving on the back) makes the watch attractive to collectors seeking something rare.
If you expect the romance of high watchmaking, the Miyota 9039 won't be its source. However, honesty and focus on visual perception and convenience make this model special - money is invested in aesthetics and practicality, not in the race for technical specifications.
Price and Availability of Watch Ho & Co. x Selten Jui 聚 Bauhinia
The model is released in a limited edition of 200 pieces and is available for purchase directly through Selten for 1250 USD.
| Parameter | Specification |
|---|---|
| Brand | Watch Ho & Co. x Selten |
| Model | Jui 聚 Bauhinia |
| Case Size | 39 mm (diameter) × 9.95 mm (thickness) × 45.5 mm (lug-to-lug) |
| Case Material | Stainless Steel |
| Water Resistance | 50 meters (5 ATM) |
| Glass | Domed sapphire with internal anti-reflective coating; sapphire case back |
| Dial | Natural white mother-of-pearl, tinted in pink or purple, CNC guilloché |
| Strap | Hand-stitched FKM canvas strap from HasNoBounds; optional steel bracelet with micro-adjustment |
| Movement | Miyota 9039, automatic |
| Power Reserve | 42 hours |
| Functions | Hours and minutes |
| Availability | Limited edition - 200 pieces |
| Price | 1250 USD |
This review reveals all key aspects of the Watch Ho & Co. x Selten Jui 聚 Bauhinia model, highlighting its uniqueness and place in the modern watch world.