Zenith at LVMH Watch Week 2026 in Milan

From January 19 to 21, 2026, the 7th LVMH Watch Week is taking place in Milan. Brands from the LVMH watch division, including Bulgari, Daniel Roth, Gérald Genta, Hublot, Louis Vuitton, L’Epée 1839, TAG Heuer, Tiffany, and Zenith, are participating. In this collection, we will talk about the novelties presented by Zenith.

A skeleton that reimagines the language of modern watch design. The watch features a black ceramic case, contrasting with the gold-plated skeletonized movement. While the silhouette of the case with matte and polished finishes is inspired by the architectural rigor of modern urban buildings, the brilliance of the open mechanism echoes the warm lights of the night city.

The watch is powered by the El Primero 3620 SK caliber. Its main feature is a separate counter with a second hand that makes a full rotation in 1/10 of a second. The watch is offered on an integrated black ceramic bracelet that continues the geometry of the case. A black rubber strap is also included, which can be fitted without special tools.

The estimated price of the model is €19,100 or $18,900.

If the first version of this chronograph, presented in 2025, was offered in blue ceramic, this time the case and bracelet are made of black ceramic. The depth of the strict black case is reflected in the gradient dial with a lighter center and dark edges. Traditionally, the dial is adorned with a pattern of repeating four-pointed stars. The hands and applied hour markers on the dial are filled with luminous material.

The watch is powered by the El Primero 3600 caliber. The chronograph's second hand in this movement makes a full rotation around the dial in 10 seconds, displaying tenths of a second along the way. The movement with an openworked star-shaped rotor operates at a frequency of 5 Hz and has a 60-hour power reserve. Features of the movement, including the blue column wheel, can be viewed through the sapphire crystal case back. The ceramic bracelet can be swapped for the included rubber strap.

The estimated price of the model is €23,400 or $23,600.

The first skeleton with a tourbillon in the DEFY Skyline line. The watch is presented in a rose gold case with a diameter of 41 mm. The open mechanism of the model, thanks to PVD coating with rhodium, has acquired a bright blue color. The structure of the mechanism features two architectural bridges at the '2 o'clock' and '10 o'clock' positions. Their two-level stepped construction echoes the forms characteristic of modern architecture.

The original rose gold bracelet can be swapped at any time for a blue rubber strap with a star pattern. The model is limited to a series of 50 pieces. The estimated price of the watch is €102,800 or $103,700.

The novelty is distinguished from previous models in this series by its silver dial. It features the signature four-pointed star pattern, referencing the Zenith logo of the 1960s. Another signature element of the DEFY Skyline collection, the twelve-sided bezel, is offered with or without diamond embellishments.

The steel case houses the automatic Elite 670 caliber with a 50-hour power reserve. Through the sapphire case back, the movement can be seen in the same silver shade as the dial. In addition to the integrated steel bracelet, the watch can be worn on a black rubber strap with a repeating star pattern.

The estimated price of the model is €9,500 or $9,400 for the version without diamonds on the bezel and €13,500 or $13,300 for the version with diamonds.

A reissue of the historic Zenith model from 1969. The watch features a 37 mm steel case and a retro-style dial recreated through the scanning of a vintage model. The highlight of the dial is the hour markers with luminous blocks and black lacquered sides.

The transparent case back reveals the automatic Elite 670 caliber with a 50-hour power reserve. The watch is equipped with a vintage "ladder" bracelet developed by Gay Freres specifically for Zenith in 1969. The estimated price of the model is €7,900 or $7,800.