Mr. Pin leaves on the eve of LVMH Watch Week to "start a new chapter in his career."
Rumors circulating in the watch industry since the beginning of the year have proven true. TAG Heuer CEO Antoine Pin is stepping down from his position. This information was confirmed on Friday evening in a statement from LVMH, which stated that Mr. Pin has "decided to start a new chapter in his career."
The successor to Pin as the head of TAG Heuer has not yet been named. Thus, the brand is left without leadership right on the eve of LVMH Watch Week, which starts today in Milan.
Antoine Pin took over at TAG Heuer after 23 years with LVMH, ten of which he spent at Bvlgari, where he led the watch division from 2019 to 2024. Before him, the company was headed for six months by the current CEO of Hublot, Julien Tornare.
Currently, the French luxury conglomerate is seeking a leadership team that will enable its watch and jewelry business, which includes Tiffany, Bvlgari, and Chaumet, to return to sales and profit growth. The reason is simple. In the first half of 2025, sales of watches and jewelry decreased by 1%, and profit fell by 13%. Earlier, in 2024, sales decreased by 3%, and profit dropped by 28%.
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