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Luxury Watches Men's Watches

Agassi Project by Artisans De Genève

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Artisans de Genève Rolex

Key Takeaways

  • Artisans De Genève completely customized a Rolex Daytona for Andre Agassi.
  • The watch features a lightweight titanium case with Tytalit® coating.
  • Customization cost for the project was CHF 56,520.

Custom Rolex for Andre Agassi.

Rolex Daytona Ref. 116519 customized by Artisans De Genève for Andre Agassi

Artisans De Genève customized a watch for famous tennis player Andre Agassi. The legendary athlete's primary requirement was not to feel the watch on his wrist. The Rolex Daytona Ref. 116519 model was used as the base.

Close-up of the titanium case of the customized Rolex Daytona

The watch features a 40mm titanium case, crafted on a 1950s machine. Both the case and the titanium bezel are coated with Tytalit®, which offers high resistance to wear and corrosion, while keeping the weight at just 78 grams.

Skeletonized movement with tungsten rotor and orange-red letter 'A'

The dial made of metallized sapphire reveals a manually skeletonized movement with a tungsten rotor, highlighted by an orange-red letter 'A'.

Detail of the customized Rolex Daytona
Sandblasted central chronograph hand with Hot Lava® colored counters

The same color lacquer covers the sandblasted central chronograph hand. The specific pink hue of the chronograph counters is called Hot Lava®. The watch's color palette is a nod to Andre Agassi's sneakers.

Customized Rolex Daytona with original rubber strap

The watch is equipped with an original rubber strap. The cost of customization services was CHF 56,520.