The FIFA 2026 World Cup season is in full swing, and one of the best footballers of our time, second only to Messi in goals scored, is Erling Haaland, who continues to dominate the field with his impressive attacks.
However, beyond the football field, Haaland is known as a passionate watch collector with an impressive collection of luxury models. Curious to know what watches one of the world's top strikers prefers? Let's take a detailed look at Erling Haaland's watch collection.
Partnership with Breitling and Key Watches in the Collection
Haaland is not only an official ambassador for the Breitling brand but also owns many sought-after models from other renowned manufacturers like Rolex, Audemars Piguet, and Patek Philippe. His collection brings together the best of high watch fashion, underscoring his status as a true connoisseur.
Model A: Daily Travel Watch Breitling Chronomat Automatic GMT 40 (Ref. P323982A1F1A1)
One of the key models in Haaland's collection is the Breitling Chronomat Automatic GMT 40 Erling Haaland. Released in 2025 and developed with the direct involvement of the footballer, this model is limited to just 500 pieces, making it particularly valuable to collectors.
Retail price: around $10,450 on a rubber strap and $10,800 on a signature stainless steel Rouleaux bracelet.
Main features:
- Muonionalusta meteorite dial
- Red 18-karat gold GMT hand with EH (Erling Haaland) initials on the counterweight
- Engraving "ONE OF 500" and "Erling 9" on the case back along with a goal celebration silhouette
- Stainless steel case with bullet-style solid platinum bezel
Movement: Breitling Caliber 32
Power reserve: about 42 hours
Design paradox: Some collectors and critics express doubts about using a platinum bezel on a watch meant for active travel. However, given that Haaland often travels by private jet, the risk of bezel damage is minimal.
Overall, this model represents a successful combination of sporty and luxury style, making it a versatile choice for the young Norwegian striker.
Model B: "Heavy Gold" Chronograph Breitling Chronomat B01 42 HAALAND (Ref. RB01347A1F1R1)
Another notable model in the collection is the Breitling Chronomat B01 42 Erling Haaland, a limited edition of 250 pieces.
Retail price: from $47,100 to $55,410 depending on strap type.
Features:
- 42 mm case in red 18-karat gold
- Muonionalusta meteorite dial in "Panda" style (black sub-dials, gold markers)
- Engraving "ONE OF 250" on the sapphire case back
Power reserve: about 70 hours
Movement: Breitling Manufacture Caliber 01
Premier B21 Chronograph Tourbillon 42
In June 2026, Haaland posted an Instagram carousel showcasing the Breitling Premier Willy Edition B21 Chronograph Tourbillon 42 - one of the most intriguing new additions to his collection.
Retail price: from $77,500 (Léon Edition) to $85,300 (Willy Edition).
Features (Willy Edition):
- 42 mm platinum case
- Case thickness - 15.25 mm
- Power reserve - about 55 hours
- Movement: Breitling B21 (manufactured by La Joux-Perret), automatic
These watches emphasize not only the athlete's status but also his respect for high watchmaking, showcasing refined taste and attention to detail.
Watches Beyond Breitling: Other Brands in Haaland's Collection
Despite his close collaboration with Breitling, Erling Haaland's collection includes other prestigious brands, reflecting his diverse interest in watch artistry.
Patek Philippe Nautilus
Haaland often appears in various Nautilus models, including:
- Nautilus 5711/1A in stainless steel, market price - from $95,000 to $130,000
- Nautilus 5712R Moonphase in rose gold with moon phase indicator, price - from $105,352 to $180,250
Rolex Daytona "John Mayer" Reference 116508 (yellow gold, green dial)
These now-discontinued watches are worn regularly by Haaland, showing his inclination for classic and recognizable models.
Retail price: about $38,000 (now discontinued)
Market price: from $70,000 to $80,000
Rolex Submariner "Starbucks" Reference 126610LV
The collection also includes a Rolex Submariner with a green bezel, known as "Starbucks".
Retail price: about $10,800
Market price: from $14,000 to $18,000 depending on condition and configuration
Conclusion
Erling Haaland's watch collection confirms one important truth: despite being an official Breitling ambassador, he remains a true enthusiast of horological art, selecting models based on personal preferences.
In a world where many athletes limit themselves to brand-provided watches, Haaland breaks stereotypes by showing a passion for limited editions and participating in their creation. His choice is not just a brand purchase, but an expression of confidence and individuality. This confidence makes him not only an outstanding footballer but also an appreciator of high watchmaking mastery.