Last week, Tudor released a limited edition of 1,908 Black Bay 58 watches with a special dial to celebrate Inter Milan's victory in Italy's Serie A.
Other recent Tudor special editions include two Pelagos FXD “Alinghi Red Bull Racing Edition” watches, and the Pelagos FXD Chrono “Cycling Edition” created for the Tudor Pro Cycling Team. There's also the Black Bay Chrono with a pink dial, linked to Inter Miami FC thanks to the club's co-owner and Tudor ambassador David Beckham. With Tudor sponsoring the Red Bull-owned Visa Cash App RB F1 Team, billions will see many special Tudor watches. Will this sales surge lead to success? Is it another attempt by Tudor to carve its path? Is Tudor releasing special editions too often?
Gone are the days when Tudor operated in the shadow of its parent brand, Rolex. It began with the quiet debut of the Black Bay in 2012. Now, 12 years later, Tudor has significantly raised its voice. Who would have thought a decade ago that the unassuming Tudor, once referred to as