Longines Legend Diver 39mm Green Rubber Edition
Longines introduces the Legend Diver 39mm with a matte-polished steel case and a vivid green dial. Featuring a COSC-certified movement and 300m water resistance.
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Audemars Piguet Opens New Manufacture in Meyrin
On March 19, Audemars Piguet opened a revamped manufacture in Meyrin. The facility spans 9,000 m2 and is built with eco-friendly features, including solar panels and a rainwater collection system.
Swiss Watch Exports Rise in February 2026
In February 2026, Swiss watch exports increased by 9.2% compared to the previous year, reaching CHF 2.2 billion. Key markets like the USA, Japan, and France drove this growth.
Rolex Certified Pre-Owned Sales Reach $590 Million
In 2025, Rolex's Certified Pre-Owned program achieved $590 million in sales, a 204% increase. This growth reflects a structural shift in the secondary market.
Celebrity Watches at the 98th Oscars
At the 98th Oscars, stars showcased exquisite watches on the red carpet. Discover the timepieces worn by Nicole Kidman, Leonardo DiCaprio, and more.
Beatrice Goasglas to Lead TAG Heuer
Beatrice Goasglas is set to become the new CEO of TAG Heuer on May 1. With an impressive background in luxury brands, she aims to elevate TAG Heuer.
Complete Schedule for Watches and Wonders 2026
Explore the comprehensive program for Watches and Wonders 2026 in Geneva, including brand presentations, interactive workshops, and more.
TAG Heuer Smartwatch in 'Project Hail Mary'
Ryan Gosling stars in 'Project Hail Mary', wearing the TAG Heuer Connected Calibre E5. Discover its role in the film.
Tad Kozh - New Award for Young Watchmaking Talents
Tad Kozh is a new initiative supporting young watchmakers aged 18-35. The program includes a competition and limited edition watches.
Rolex Daytona Lucca Rubinacci by Artisans De Genève
Artisans De Genève has customized a Rolex Daytona for Italian tailor Lucca Rubinacci. The design reflects his Italian roots.
IWC Portugieser Chronograph in Ceratanium
IWC introduces the Portugieser Chronograph Ceratanium, its first chronograph with a high-tech Ceratanium case. Limited to 1500 pieces.
Celebrity Watches at the 79th BAFTA Ceremony
Discover the stunning timepieces worn by stars on the red carpet of the 79th BAFTA Awards, featuring brands like Rolex, Omega, and Cartier.