The repeal of high American tariffs brought export growth in financial terms (+3.3%). In quantitative terms, the total for the year was -4.8%.
According to the Federation of the Swiss Watch Industry, in December 2025, after four months of significant decline, Swiss watch exports returned to growth (+3.3%). In financial terms, the result for December was CHF 2.1 billion. The total for the year was CHF 25.6 billion, which is 1.7% less than in 2024.
The overall increase in the value of exported watches was mostly influenced by bi-color models (+41.2%), while other categories saw a decline in demand. Regarding export volumes, the biggest contributors to the positive outcome for the month were again bi-color models (+24.9%), watches from the 'Other Metals' category (+25.9%), and watches with steel cases (+9.0%). The total number of watches shipped in December rose to 1.4 million pieces (+7.6%). The total for the year was 14.6 million pieces (-4.8%).
In terms of value, all price categories showed growth in December. Notably, watches priced between CHF 200 and 500 recorded an increase of +20.6%. In the traditionally popular category of models priced over CHF 3,000, there was a +2.1% increase in value but a -1.8% decrease in quantity.
Following the reduction of American tariffs from 39% to 15%, Swiss watch exports to the U.S. showed explosive growth (+19.1%), which significantly impacted the overall result. Even more impressive growth was seen in France (+50.8%), which had previously shown a negative trend. Positive dynamics were also supported by Singapore (+13%) and the United Kingdom (+9.3%). In other regions, there was a decline in interest in Swiss watches: Hong Kong (-8.0%), China (-6.8%), Japan (-1.9%), UAE (-5.2%), Germany (-20.8%), Italy (-20.1%).